In my very brief time as an English teacher, I channeled Pablo Picasso to explain the power of message simplicity using his masterful series of bull drawings. What works in art works for writing and even more so on the web, where efficient copy rules.
Companies love to talk about (and make inspiring, yet vague, commercials about) innovation. But rarely do organizations take meaningful steps and accept the risks required to truly foster an innovative workplace. Maybe you put a poster in the lobby with a wind turbine with a headline of “Innovation” or put a pinball machine near the break room. Yeah, those are awesome, but it’s not a strategy for transforming your company. There’s often resistance to innovate… [more]
At the first meeting with a client, it’s common for web builders/agencies to ask: “What do you want your website to do?” It’s a fair question rooted in making the client happy and building a rapport. But I think it’s fundamentally the wrong way to go and an approach that may cause problems and wishlists of frivolous features and functions. I think a better question is: “What do you want your audience to do?” My… [more]
More CEOs and small business owners are blogging internally and externally to help personalize their brand, deepen relationships, and gain honest feedback on personal and corporate performance. This list is designed to help biz leaders create value for their readers, customers and staff. Let The Audience Rule: The blog may be about you, but its main goal should be providing value to your readers (clients and customers for external blogs, employees for internal). Honestly, if… [more]